Pain Points Millennial Moms Want Brands to Solve

Date & Time

Thursday, October 4, 2018, 8:30 AM - 9:00 AM

Katherine Wintsch


The largest generation in history is stepping up to the plate of parenthood and rewriting the rule book. Compared to previous generations, millennial mothers do almost everything differently when it comes to the way they plan, shop and buy for their households. 
This thought-provoking address has implications for the virtually everyone involved in FMCPG marketing. In it, Wintsch, who has developed mom-focused solutions for brands ranging from Walmart, Johnson & Johnson and Unilever to Kellogg's, Kimberly-Clark and Playskool, will explain how a better understanding of millennial moms and their brands can transform bold insights into bold ideas. 
Attendees will:
  • Discover how to leverage research tools to crack the code with millennials. 
  • Learn to push beyond marketing messages and deliver true utility. 
  • Explore how consumer-led, retail relevant innovation to meet the needs of the modern family life. 

Location Name

Exhibit Hall A, Keynote Theater

Full Address

Minneapolis Convention Center
1301 Second Ave. South
Minneapolis, Minnesota 55403
United States