In a world where customers hyper-adopt (and hyper-abandon) brands at the drop of a hat, the key to successfully winning, serving and retaining customers is obsessing about the buyer's journey.
But there's a catch: organizations are still using out-of-touch methods that no longer add perceivable value to the customer's path to purchase.
In this valuable session, Witcher will cover consumer-oriented, cross-vertical topics such as e-commerce trends, personalization, omnichannel, customer experience management best practices, engagement strategies and conversion optimization.
Explore what matters, what doesn't and what actually causes customers to shop the way they do.
Learn how Forrester defines customer-obsession and why most companies fail to get it right.
Discover the thorny fundamentals, tactical actions, technical investments and non-technical steps that are needed to win today's digitally-savvy shoppers.