Will Shoppable Mobile Ads Take the Store Out of the Store?
Date & Time
Thursday, October 4, 2018, 2:15 PM - 2:45 PM
Mobile creative is evolving fast, enabling consumers to engage directly with brands. From browsing inventory to reviewing product features, it’s now possible to fully complete a purchase within the confines of a mobile-ad unit. With ads providing such a robust mobile shopping experience, will in-store sales decline further? Will brands’ zeal for measuring foot traffic decline? Is your paid media now owned media? This session will redefine e-commerce, as ads can now take the store experience out of the actual store.
Explore the Insights into the emerging ecosystem of in-ad payments.
Look at the strategies for designing a successful in-ad e-commerce experience.
Learn how movement science insights and location can predict human intent, motivation and how it can be used to successfully shape targeting, messaging and creative.
Full AddressMinneapolis Convention Center
Track Type - P2PX