Name

Moment Targeting for Engagement, Store Traffic & Sales: A Case Study

Date & Time

Thursday, October 4, 2018, 10:30 AM - 11:00 AM

Description

Today’s consumers are easier to reach but harder than ever to influence – unless you know how to predict the most receptive and relevant moments along the path to purchase. This session will present Mars Wrigley’s moment-targeting strategy and its impact on engagement, store traffic and confectionary product sales in c-stores nationally. Mars Wrigley will be joined by Aki Technologies, the moment marketing science platform that powered more than a dozen campaigns for Mars Wrigley brands including M&M's, Snickers, Twix and Alert.

Attendees will:

  • Discover how to identify the most receptive and relevant moments in the path to purchase.

  • Explore how to optimize and craft creative based on consumer mindset during a given moment.

  • Learn how optimizing ad format by moment can impact specific objectives/metrics for engagement, traffic and sales.

Location Name

L100 H

Full Address

Minneapolis Convention Center
1301 Second Ave. South
Minneapolis
Minnesota
55403
United States

Partner

Seminar Track

Track Type - P2PX

So-Lo-Mo