Name

Virtual Verizon Express: Redefining "Agile" Research

Date & Time

Thursday, October 4, 2018, 10:30 AM - 11:00 AM

Description

Verizon Wireless needed a fast and reliable research platform to drive packaging and merchandising decisions. The solution: Virtual Verizon Express. Working with Decision Insight, the partners built a Virtual Verizon store based on a next-gen retail environment. This enabled a fast and efficient solution to test in-store tactics (such as packaging and POS) for wireless phones and accessories. This unique approach cut the testing time by 80% (i.e., days instead of weeks), allowing Verizon to quickly narrow and refine options, expose red flags early in the development cycle and eliminate in-market surprises.

Attendees will:

  • Discover how the Verizon team created a super-fast, ready-to-use “Express” virtual research platform.

  • Hear how Verizon avoided internal obstacles in implementing this turnkey system impacting multiple divisions.

  • Learn about a robust option for “go/no go” decisions.”

Location Name

L100 E

Full Address

Minneapolis Convention Center
1301 Second Ave. South
Minneapolis
Minnesota
55403
United States

Partner

Seminar Track

Track Type - P2PX

AI, VR & Beyond