Name

Delivering Measurable Results for Today's Retail Environment

Date & Time

Wednesday, October 3, 2018, 3:30 PM - 4:00 PM

Description

The consumer journey has changed. No longer is a linear journey relevant or effective. To be successful, retailers and brands need to place themselves, and their story, wherever and whenever consumers are ready to engage. This means unlocking consumer buying data, consumption habits and behaviors, and then strategically introducing ideas and technologies into the activities and moments that make up consumers’ lives. This session will unpack a process for creating and distributing meaningful content to a multitude of experiences through the power of emerging technologies.

Attendees will:

  • Discover how retailers and brands are placing their stories wherever and whenever consumers are ready to engage.
  • Understand how to unlock consumer buying data, consumption habits and behaviors to drive consumers along new path-to-purchase journeys. 
  • Learn how to strategically introduce ideas and technologies into the activities that make up consumers' lives - and achieve true, transformative effects. 

Location Name

M100 B

Full Address

Minneapolis Convention Center
1301 Second Ave. South
Minneapolis
Minnesota
55403
United States

Partner

Seminar Track

Track Type - P2PX

Insights to Activation