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Seminar Track Highlight: Insights to Activation

Wednesday, October 3
You have great insights into your shoppers. You know what they like, what they want, what they are trying to solve. But, it can be overwhelming trying to figure out how to activate on this information. What is the best way to show your shoppers that you have the solution they need? 
 
The Insights to Activation Seminar Track will teach you how to curate, focus and use those valuable shopper insights to turn them into campaign success.
You will discover: 
  • How emerging technologies can increase your insights.
  • How meaningful content can help engage your shoppers. 
  • How insights can be scaled to create cross-category success. 
Only able to join us for a few hours?
You can sign up for individual seminar sessions. Choose the a la carte option when registering! REGISTER NOW

Insights to Activation Track Sessions Include:

"Not Your Father's Shopping Cart"... Tracking Technology's Impact on the Shopper Space
10:30 AM - 11:00 AM
Presented by:
You will: 
  • Explore the transformative force of technology trends in shopping and shopping behavior.
  • Discover the top three things to start today to "get ahead" of emerging technology trends. 
  • Learn the top three longer-term changes shopper professionals should put into motion.
Keeping the Magic Alive in Anniversary Programs
1:00 PM - 1:45 PM
Presented by:
You will: 
  • Learn how scale and expand visibility across categories.
  • Understand how YouTube can be incorporated as a media vehicle and storytelling platform. 
  • Explore how to analyze, optimize and grow a program based on previous year results. 
Empathy & Virtual Reality: Unlocking Deep Human Insights with Emerging Technology
2:15 PM - 3:00 PM
Presented by:
You will: 
  • Learn how research platforms can uncover more authentic shopper insights.
  • Understand how to use immersive technology like VR to provide unprecedented insights. 
  • How augmented reality can transform the retailer sell-in process. 
Delivering Measurable Results for Today's Retail Environment
3:30 PM - 4:00PM
Presented by:
You will: 
  • Discover how retailers and brands are placing their messages wherever and whenever shoppers are ready to engage. 
  • Understand how to unlock consumer buying data to drive purchase journeys.
  • Learn how to introduce new ideas and technologies into activities that make up your shoppers' lives. 
Just like the retail landscape, we're transforming to! 
Bookmark this page for weekly updates and new information about P2PX.
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