“Let’s Talk Shop” Agenda, hosted by Shoptology in the
Thought Bubble  
Wednesday, October 3
Presented By:  

9:40 – 9:50 AM Talk 1:  E-Launching at Retail

Charlie Anderson, CEO, Shoptology &

Gabe Wight, SVP Client Innovation, WhyteSpyder


In the race to get products to stores, many marketers overlook the power of e-comm in their initial marketing mix.  This session demonstrates how to multiply your new product success with a quick-start approach that gets your digital shelf working as hard as your physical one.
9:55 – 10:05 AM Talk 2: Reaching Across Channels: Amazon vs. Walmart
Patrycja Malinowska, Associate Director of Content, Path to Purchase Institute
While continuing to lead in the online arena, e-commerce giant Amazon is commanding more brick-and-mortar space well beyond its acquisition of Whole Foods Market — with its data-driven Amazon Books stores, it's futuristic Amazon Go format, and the Pop-Up stores it is opening across the country. Meanwhile, rival Walmart is making massive investments in digital even as it continues to spend on upgrades for its sprawling stable of stores. Hear how the two giants are leveraging their unique strengths to break down the silos between channels and better serve their customer across her full shopper journey.
10:10 – 10:20 AM Talk 3: Open Discussion


11:05 – 11:15 AM Talk 4: Making a Statement at CVS/pharmacy and Best Buy


Jacqueline Barba, Associate Editor – Content, P2PI.org, Path to Purchase Institute


CVS/pharmacy and Best Buy share few similarities, but the two align on their ability to shake things up in order to survive in a rapidly changing retail landscape. Learn how the two are leveraging omnichannel capabilities to educate consumers and bring bold initiatives to fruition.
11:20 – 11:30 AM Talk 5: Why Walmart.com Isn’t Amazon Or Google.
Gabe Wight, SVP Client Innovation, and Dale Treece, VP Analytics, Insights, UX WhyteSpyder
Acing your virtual merchandising at Walmart isn’t just a matter of copying-and-pasting your e-comm approach from other retailers. WhyteSpyder will show how tailoring your foundational marketing tool—your product page—to Walmart’s unique algorithms can boost your brand’s results.


11:35 – 11:45 AM Talk 6: When E-Commerce and Supermarkets Collide


Samantha Nelson, Senior Editor – Content, P2PI.org, Path to Purchase Institute


Amazon has gotten into physical grocery stores by purchasing Whole Foods Market, while Kroger is increasing its e-commerce presence through deals with Alibaba and Ocado. Learn how the two retailers are building truly omnichannel experiences and competing for shoppers that value convenience, affordability and information.
11:50 – 12:00 PM Talk 7: Fitting in at Walgreens


Tim Binder, Executive Editor, Shopper Marketing magazine, Path to Purchase Institute


Walgreens has increasingly centered its promotional activity on its own programs, from Red Nose Day to “buy 2, get 3rd free” incentives. See how the retailer is enlisting brands to support numerous cause programs and category-wide promotions, as well as its mission to “go big” in beauty.


12:05 – 12:15 PM Talk 8: In Store, In VR and More at Lowe's Home Improvement


Charlie Menchaca, Managing Editor, Shopper Marketing magazine, Path to Purchase Institute


At Lowe's, it's not just tools, paint and ladders anymore. Get a review of the smart home products earning secondary merchandising at the retailer and learn about its foray into virtual reality and other technology.
12:20 – 12:30 PM Talk 9: Understanding the Purchase Journey
Laura Nicklin, VP, Research Services, EnsembleIQ Research
How do you reach shoppers at the moments that most influence their decisions along the path to purchase?  In what ways can you tap into consumer attitudes and behaviors to connect with them when it matters most?  EnsembleIQ Research expert Laura Nicklin will help you understand how purchase journey research can be applied and activated in the marketplace to grow sales.  

12:35 – 12:45 PM Talk 10: 7 Deadly Sins of Retail Collaboration

Julie Quick, SVP Head of Insights & Strategy, Shoptology



Too often, marketers find their attempts at retailer collaboration miss the mark. Based on research with dozens of leaders across the industry, Shoptology will reveal the dos—and especially the don’ts—that’ll help you get to better marketing with your best customers.


4:10 – 4:20 Talk 11:  You Want Me to Buy Where?
Charlie Anderson, CEO, Shoptology & Marissa Jarratt, VP, Head of Marketing & Innovation, Dean Foods
Few things are as powerful as new distribution. But how do you break into new retailers that aren’t exactly predictable or expected?  Shoptology and Dean Foods’ roadmap shows how to get shoppers to travel with you into new channels, creating new sources of volume for your brand.