“Let’s Talk Shop” Agenda, hosted by EnsembleIQ in the
Thought Bubble 
Thursday, October 4
 
Hosted By:  

9:40 – 9:50 AM Talk 1:  In Store, In VR and More at Lowe's Home Improvement
 
 

Charlie Menchaca, Managing Editor, Shopper Marketing Magazine Path to Purchase Institute

 

At Lowe's, it's not just tools, paint and ladders anymore. Get a review of the smart home products earning secondary merchandising at the retailer and learn about its foray into virtual reality and other technology.
9:55 – 10:05 AM Talk 2: When E-Commerce and Supermarkets Collide

 

Samantha Nelson, Senior Editor – Content, P2PI.org, Path to Purchase Institute

Amazon has gotten into physical grocery stores by purchasing Whole Foods Market, while Kroger is increasing its e-commerce presence through deals with Alibaba and Ocado. Learn how the two retailers are building truly omnichannel experiences and competing for shoppers that value convenience, affordability and information.
10:10 – 10:20 AM Talk 3: Standing Out at Target & Home Depot

 

Cyndi Loza, Associate Editor – Content, P2PI.org, Path to Purchase Institute

 

Target and The Home Depot might operate in different retail channels, but the retailers are both working to deliver positive in-store store experiences. Learn more about the latest news, campaigns and in-store activations at the mass merchant and hardware chain.

 

11:05 – 11:15 AM Talk 4: Reaching Across Channels: Amazon vs. Walmart

 

Patrycja Malinowska, Associate Director of Content, Path to Purchase Institute 

 

While continuing to lead in the online arena, e-commerce giant Amazon is commanding more brick-and-mortar space well beyond its acquisition of Whole Foods Market — with its data-driven Amazon Books stores, its futuristic Amazon Go format, and the Pop-Up stores it is opening across the country. Meanwhile, rival Walmart is making massive investments in digital even as it continues to spend on upgrades for its sprawling stable of stores. Hear how the two giants are leveraging their unique strengths to break down the silos between channels and better serve their customer across her full shopper journey.
11:20 - 11:30 AM Break
11:35 – 11:45 AM Talk 5: Making a Statement at CVS/pharmmacy and Best Buy
 
Jacqueline Barba, Associate Editor - Content, P2PI.org, Path to Purchase Institute
 
CVS/pharmacy and Best Buy share few similarities, but the two align on their ability to shake things up in order to survive in a rapidly changing retail landscape. Learn how the two are leveraging omnichannel capabilities to educate consumers and bring bold initiatives to fruition.

 

11:50 – 12:00 PM Talk 6: Fitting in at Walgreens

 

Tim Binder, Executive Editor, Shopper Marketing magazine, Path to Purchase Institute

 

Walgreens has increasingly centered its promotional activity on its own programs, from Red Nose Day to “buy 2, get 3rd free” incentives. See how the retailer is enlisting brands to support numerous cause programs and category-wide promotions, as well as its mission to “go big” in beauty.

 

12:05 – 12:15 PM Talk 7: Understanding the Purchase Journey

 

Laura Nicklin, Vice President, Research Services

Session description coming soon!
12:20 – 12:30 PM Talk 8: Standing Out at Target & Home Depot

 

Cyndi Loza, Associate Editor - Content, P2PI.org, Path to Purchase Institute

 

Target and The Home Depot might operate in different retail channels, but the retailers are both working to deliver positive in-store experiences. Learn more about the latest news, campaigns and in-store activations at the mass merchant and hardware chain.
12:35 – 12:45 PM Talk 9: Reaching Across Channels: Amazon vs. Walmart

 

Patrycja Malinowska, Associate Director of Content, Path to Purchase Institute 

While continuing to lead in the online arena, e-commerce giant Amazon is commanding more brick-and-mortar space well beyond its acquisition of Whole Foods Market — with its data-driven Amazon Books stores, its futuristic Amazon Go format, and the Pop-Up stores it is opening across the country. Meanwhile, rival Walmart is making massive investments in digital even as it continues to spend on upgrades for its sprawling stable of stores. Hear how the two giants are leveraging their unique strengths to break down the silos between channels and better serve their customer across her full shopper journey.