Gain the actionable insights necessary to win at the digital shelf.
Attend this one day symposium and learn from marketers, strategy leads and e-commerce professionals who are on the front lines of developing organizational and executional capabilities to stay ahead of the curve in this ever-evolving landscape.
This event is presented as part of the Path to Purchase Expo (P2PX), a conference and trade show designed to educate and inspire brand marketers, retailers and their trade partners. Registration for this symposium includes complimentary breakfast and lunch on Oct. 2.
Attendees are also welcome to explore the Path to Purchase Expo exhibit hall and attend the event's keynote addresses.
As global e-commerce sales are set to reach almost $4 trillion USD by 2019, leveraging accurate data is more critical than ever to any brand manufacturer's success. Spencer Millerberg, CEO, One Click Retail will explore how brand manufacturers should harness the power of big data to understand what they're selling, where they're selling and who they’re competing with across the entire e-commerce landscape. Attendees will:
To say that retail is in the midst of a revolutionary change is a huge understatement. New delivery models and digitally native e-commerce brands are upending the way consumers interact with retailers. Global brands need a roadmap with concrete, proven tactics to navigate the new path to the customer. During this session, attendees will:
Engaging the Always on Shopper means your advertising strategy also needs to be always on. Seventy percent of shoppers stay on the first page – how do you show up? What’s the share of voice you need? Learn from ECommerce Strategy advisor and marketing expert Melissa Burdick as she unpacks the tools for eComm advertising success.
The digital shelf presents many options for optimization and improvement, but brands don’t have unlimited resources or the time to tackle them all. So, where should you focus first to get the biggest bang for your buck: product content or search?
Anderson will share new industry research that ranks the sales impact of commonly advocated performance strategies and tactics, and also provide a playbook for helping brands prioritize their e-commerce activity. Jones will share how the Mars Wrigley Confectionery brands are using principles from the playbook to target growth opportunities. Attendees will:
Private brands now account for a disproportionately large share of sales in some large U.S. categories, indicating that offline and online shoppers have an increasing interest in these brands. This shift in consumer demand continues to drive a shift in the way retailers go to market in stores and online.
In this presentation, Spencer Baird will highlight the increasingly important role of Private Label product attribution for online grocers across the entire online path to purchase. Attendees will:
Online media offers marketers various ways of connecting with shoppers, most of which postpone purchase rather than accelerate it. In the offline world, marketers typically wouldn’t ask a shopper to sign up for emails before buying a product, offer a game or survey as an alternative to buying now, or interrupt a shopper who is considering a new product by asking her to subscribe to weekly delivery. But online, we see this all the time.
Consumer packaged goods are low risk, which makes them natural candidates for impulsive online purchases if marketers offer a short path to purchase to fit the short attention span of shoppers. Attendees will:
The CPG landscape is beset from all sides by rapidly changing technologies, marketplace disrupters and increasingly empowered shoppers. Organizations need to adjust and evolve to keep pace — and the first step is enlisting support from all functions. In this session, a group of e-commerce leaders will share the obstacles they faced and the successes they achieved as they built e-commerce capabilities at their companies. Attendees will learn effective business strategies and best practices for execution to help them navigate their own company's e-commerce journey now and into the future.